Date of Application:
12/12/08
Legal Name of Organization (to which grant would be
paid):
Sunset Beach Association
Address:
Box 1015
Pacific
Palisades
California 90272
Contact Person:
Stuart Muller
Phone:
310.459.9700 Fax
Is your organization an IRS 501(C)(3) not for profit?
____Yes __x__No
If
no, please explain why
The Sunset Beach
Association filed for 501(c)(3) status in November 2008, but we have not
received the assignment yet. Our efforts have received the support of CA State
Senator Sheila Kuehl, Los Angeles County Supervisor Zeb Yaroslavsky, Pacific
Palisades Residents Association, Castellammare Mesa Homeowners Association,
Miramar Homeowner’s Association, Pacific Palisades Chamber of Commerce, and the
Pacific Palisades Community Council. (Attachments 1-3, examples)
In
your own words, please describe the organization’s purpose and how it benefits
our community.
The Sunset Beach
Association’s mission is to upgrade, beautify, and then maintain the appearance
of the intersection of Sunset Blvd. and the Pacific Coast Highway.
Historically, this coastal area was known as Sunset Beach, and we intend to
reestablish and publicize this name, which is appropriate for the area where
Sunset Blvd. ends at the beach. Our first focus of attention is the northeast
quadrant, which has an ugly concrete traffic median and unattractive, badly
neglected parkways along PCH and Sunset, on either side of the large Vons
parking lot. (Attachment
4)
Have
you received money from the Pacific Palisades Junior Women’s Club in the past?
____Yes
__x__No
However, Sunset Beach Association
President Stuart Muller applied for, received, administered, and supervised the
work on two projects partially funded by PPJWC grants in past years. (See
Attachment 15)
If yes, please
describe how the money was used and provide photos if applicable.
Grant Request
($)
$9,000
Briefly explain the purpose of your
grant request and how you will spend your funds if a grant is made.
This grant
wiil be used for community beautification. Sunset Blvd. at PCH is one of
only four entrances to Pacific Palisades, and it is the major one, with at
least 65,000 vehicles passing through this intersection daily. But its
appearance is badly blighted—especially in front of and on both sides of the
nicely landscaped 76 station and convenience store at the northeast corner. (Attachment 5.)
The small,
triangular-shaped concrete traffic median and pedestrian crosswalk are
weed-choked and desolate, except for three large and stark traffic signal
control boxes, with peeling metallic paint. (Attachments
6-9)
The lengthy
parkways on either side of Vons Market’s large parking lot are also in dire
need of attention. The one along PCH has totally unplanted dirt areas in the
midst of the sidewalk, as well as bulky above-ground utility structures. (Attachments 10-12) The parkway on Sunset Blvd. has even more
extensive dirt areas, which attract abundant litter (there’s a much-used Metro
bus stop here). They feature only four ungainly and dense Canary Island pine
trees, much in need of adroit pruning. (Attachments 13-14)
Since our
initial focus is on enhancing the median, we will use the PPJWC grant to obtain
permission from Caltrans, which controls it, to fix up it up in accordance with
zoning regulations (an application fee of over $1200 is likely), develop a
detailed design approach after initially contacting designers experienced in
undertaking urban hardscaping projects, and engage a contractor’s services. We
will concurrently solicit additional funding and volunteer assistance from
numerous sources in order to undertake and complete the project, then provide
for its maintenance. Note that our effort also involves promoting the name
“Sunset Beach, Pacific Palisades” for this area, which will be made visually
prominent by placing an attractive monument sign on the renovated median. We
are already communicating with Vons management and several property owners
about our goal of making much needed improvements to the parkways mentioned
above.
The Sunset Beach Association board includes residents, business people,
and property owners. And, although we are a new organization, our board has
decades of combined experience in leadership roles with Pacific Palisades
non-profit groups and working with L.A. City, L.A. County and California State
agencies on community betterment issues.
Please return this application by December
14, 2008 to:
Pacific Palisades Junior Women’s Club
P.O. Box 1224
Pacific Palisades, CA 90272
Attn: Luisa
Romoff (310-459-6715)
 |
| Letter from State Senator Sheila Kuehl supporting Sunset Beach Association grant application |
 | |||
| Letter from Los Angeles County Assemblymember Zev Yaroslavsky supporting Sunset Beach Association grant application |
 |
| Letter from Pacific Palisades Residents Association supporting Sunset Beach Association grant request |
 | |||||
| Sunset Beach area location map |
 |
| Intersection of Sunset Blvd. and PCH |
 |
| Median in PCH / Sunset Intersection |
 | |
| Median Crosswalk |
 |
| Median Crosswalk |
 |
| Traffic Control Boxes |
 | |
| Von's PCH Parkway looking west |
 | |
| Von's PCH Parkway looking west |
 | |
| Von's PCH Parkway looking east |
 | |
| Von's Sunset Blvd. Parkway looking north |
 | |
| Von's Sunset Blvd. Parkway looking south |
1. A 2001 PPJWC Grant to
the Pali Community Center Committee helped fund the complete remodel of the
four restrooms in the Old Gym (the Community Center Building) at the Palisades Recreation Center.
Built
in 1954, heavily used and marginally maintained, these restrooms were just
plain "worn out." The floors and walls were stained, and the fixtures
were a mismatch of types, installed in illogical locations. Plywood stall
doors, dreary lighting, holes in the ceiling, peeling paint, created an ambiance
we wouldn't want in any restroom, but especially not in a facility serving the
infants, toddlers and their nurturers who use the adjacent playground/sandpit
area. The project was straightforward: take out all the fixtures; restore and
seal the terrazzo floors; patch and paint the walls, ceilings and doors/
install all new lighting and fixtures. The project was completed in 2002, on
time and on budget.
2. 1999 and 2004 PPJWC Grants to Palisades
P.R.I.D.E., Inc. helped fund the creation and maintenance of the Clearwater
Mural of the Palisades, which faces the Village Green.
This
project converted an area of great urban blight into an attractive community
asset: an inviting open space filled with color, history and charm. Phase 1 of
this effort, completed in 1999, created a panoramic view of the Santa Monica
Bay, as it might have appeared during ranchero times, as seen from the point of
view of our Village Green. In Phase 2, completed in 2004, mechanical devises
and signs were installed to prevent damage to the mural from skateboarders and
trash dumpsters. Existing damage was repaired, and the mural extended to the
adjacent wall to show the end of Santa Monica Bay, the Reyes Adobe (the first
permanent dwelling in Pacific Palisades), the Santa Monica Canyon and beyond. A
trash dumpster and adjacent stub wall were painted to match the existing
painted rock formations. An anti-graffiti coating was applied to all painted
areas. A donor plaque was installed and a dedication event held. The project
was completed on time and on budget.
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